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Free AI logo generator

An AI logo generator that hands back a mark you can edit.

Describe the mark you want and get vector geometry back — anchors, named groups, hex values you can replace. Most logo generators hand you a PNG and a subscription that owns it. This hands you the .svg source, with no watermark and unrestricted commercial rights to the file.

Free credit to start · no card required · no watermark, any plan

Output
Editable .svg
Rights
Royalty-free, every plan
Attribution
None required
Resale
Permitted

Four steps

How to generate a logo with AI.

Step three is the one that separates a logo from a generated shape, and it is the step no generator that returns a flat image can offer you at all.

  1. 01

    Describe the mark

    Archetype, subject, constraint. Not “a logo for a coffee shop” but “a monoline mark of a moka pot, geometric, two colours, no gradients” — the constraint is what stops it defaulting to a swoosh.

  2. 02

    Generate and compare

    Read each result at the size it will actually be used. A mark that only works at 800 px is not a logo, and that becomes obvious the moment you look at it small.

  3. 03

    Edit it into yours

    Drag anchors, replace fills with your exact brand hex, rename the groups, delete the shape that is doing nothing. This is the step that turns a generated shape into a mark you can defend.

  4. 04

    Export the family

    Download the .svg, then build the reversed, monochrome and mark-only variants from the same geometry — and send it through Icon Studio for the app icon and favicon sets.

Six kinds of logo

Decide the archetype before you write the prompt.

“A logo for a coffee company” is not a brief. Naming the archetype narrows the output more than any adjective will.

Monogram

One or two letterforms treated as geometry.

Prompt

geometric monogram of the letters A and R interlocking, single weight strokes, equilateral construction, one colour, transparent background

Fits

Short names, professional services, anywhere a square avatar is the primary placement.

Abstract mark

A non-representational shape that stands for the company.

Prompt

abstract mark of three overlapping arcs suggesting motion, flat vector, two-tone teal and cream, no outline, transparent background

Fits

Products whose category may change. Nothing to outgrow, nothing to explain.

Pictorial mark

A recognisable object, simplified hard.

Prompt

minimal pictorial mark of a folded paper crane, flat vector, five shapes maximum, single accent colour, transparent background

Fits

Memorable, literal brands. Works when the object is genuinely tied to the name.

Emblem

Type and image locked inside one containing shape.

Prompt

circular emblem badge with a mountain silhouette inside a ring, flat vector, two colours, heavy weight, transparent background

Fits

Heritage, hospitality, apparel. Strong at large sizes, weak as a 16px favicon.

Wordmark

The name itself, drawn as shapes.

Prompt

clean geometric wordmark reading NORTH, extended letterforms, uniform stroke terminals, single colour, transparent background

Fits

Distinctive short names. Must be outlined, never left referencing a font.

Combination

A mark plus a wordmark, usable together or apart.

Prompt

combination mark: simple leaf glyph beside a lowercase wordmark, flat vector, aligned baselines, two colours, transparent background

Fits

Most businesses. Gives you a mark for small placements and a lockup for large ones.

Judging the result

Six tests. A generator cannot run any of them for you.

  1. 01

    Distinctive

    Does it look like anything else in your category? If the shape is a generic swoosh, it is not identifying you.

  2. 02

    Reducible

    Does it survive at 16px and in one colour? Both constraints are real and both arrive quickly.

  3. 03

    Reproducible

    Can a printer, an embroiderer and a browser all render it? Gradients and hairlines fail at least one of those.

  4. 04

    Ownable

    Can you defend it? Generic geometry and stock silhouettes are difficult to claim as yours.

  5. 05

    Scalable

    Vector by construction, so a billboard is a re-render rather than a redraw.

  6. 06

    Appropriate

    Does the shape language match what you actually sell? Playful geometry undercuts a compliance product.

From mark to brand kit

What to produce once the geometry exists.

Each of these is a duplicate and a few edits — not a new commission. Build them the day you settle on the mark, while the reasoning is still fresh.

  • Primary lockup

    Full colour, mark plus wordmark

  • Reversed

    Knocked out to white for dark grounds

  • Monochrome

    One ink for print, engraving, embroidery

  • Mark only

    Square placements, avatars, favicons

  • App icon set

    Every native size, from Icon Studio

  • Favicon set

    16 through 512, plus the manifest

What actually downloads

Check the file before you commit to the logo.

Every generator on this search produces something that looks good on the results page. The question worth asking before you build an identity on one is what lands in your downloads folder — because that is the file you will still be living with in three years.

Typical AI logo generator output compared with vector output
QuestionTypical AI logo makerSVG Maker AI
What downloadsA PNG, sometimes at a capped resolutionThe .svg source itself
Editing afterwardsRe-generate, or pay for a vector upgradeEvery anchor and fill is editable in the browser
WatermarkOften on previews and free tiersNone, at any plan level
Scaling to a billboardResamples, so it softensRe-renders from geometry, so it does not
Print, embroidery, vinylRaster is rejected or has to be redrawnVector is what those workflows ask for
Colour changesLocked into the pixelsPlain hex attributes you overwrite

This is not a claim about which tool draws the nicer shape — plenty of them draw lovely shapes. It is about what you are allowed to do with the shape afterwards.

Questions

AI logo generation: cost, watermarks, ownership.

The four questions worth settling before you put a generated mark on anything that matters.

Is the AI logo generator free?
A free account gets a credit on sign-up with no card, which is enough to generate a mark and judge whether the output is worth more. Editing, exporting and re-exporting cost nothing after that — credits are spent on generation, not on downloading what you already made.
Is there a watermark on the logo?
No. Nothing generated here is watermarked at any plan level, and there is no lower-resolution preview version — vector has no resolution to lower. What you see on screen is the file you download.
Do I own the logo?
Yes — royalty-free, worldwide, commercial use included, no attribution. That means client work, merchandise and products you sell. The licence page has the full text.
Can I use it for my business?
That is what the commercial rights are for: a business identity, a client's identity, packaging, signage, merchandise. The licence is the same on every plan, including the free credit — paying buys you more generations, not more rights.
What file format do I get?
SVG — the actual vector source, not a raster export of one. That is the difference worth checking against any other generator: several of the best-known ones hand back a PNG, which means no editing, no clean scaling to a billboard, and nothing a printer or embroiderer can use directly.
Can I edit the colours and shapes afterwards?
All of them. Every fill is a plain hex value you can overwrite with your exact brand colour, every shape has draggable anchors, and every group can be renamed. Nothing is baked into a picture.
How do I write a prompt that produces a decent mark?
Name the archetype, the subject and the constraint, in that order — a monoline mark of a folded paper crane, geometric, two colours, no gradients. Vague prompts produce generic swooshes because that is the average of everything. The archetypes above each carry a working prompt you can adapt.
Can I trademark it?
Trademark eligibility depends on distinctiveness and prior use in your jurisdiction, not on how the artwork was produced. Ownership of the file and registrability of the mark are two separate questions — talk to a trademark attorney before you file.
Is the output really editable?
Yes. It is vector geometry, not a picture of a logo. Every shape has draggable anchors and every fill is a plain hex value you can replace with your exact brand colour.
Could someone else generate the same mark?
Generation is not deterministic, so an identical result is unlikely — but as with any generator, similar prompts produce related shapes. Do the usual due diligence: search your category before you commit, and edit the mark into something that is clearly yours.
How do I make the variants I need?
Duplicate and edit. A reversed version, a one-colour version and a mark-only version are each a few minutes in the editor once the geometry exists.
Can I get an app icon and favicon out of it?
Yes. Send the mark through Icon Studio and it renders every iOS, Android, macOS, watchOS and web size from the same vector source.

One credit is enough to see the shape language.

Generate a mark